McDonald’s will soon begin serving breakfast all day as part of a limited test, according to a report from Janney Capital Markets.
Analyst Mark Kalinowski says while the test would “make sense,” it could cause some problems:
Here’s an explanation from McDonald’s website:
It comes down to the sheer size of kitchen grills. They simply don’t have the room for all of our menu options at one time — especially considering we use our grill to prepare many items on our breakfast menu.
McDonald’s is facing renewed breakfast pressure from Taco Bell who recently announced a series of new breakfast menu items and took aim at the fast-food giant in its marketing campaign.
McDonald’s has not commented on the report.