Inside South Florida


Inside South Florida: Some Love for the Laces

Posted at 11:41 AM, Feb 06, 2019
and last updated 2019-02-06 11:41:22-05

Guys, let’s be honest, how much time do you spend thinking about your shoelaces? Probably not much. Well maybe you should because they say a lot about your style. So says Kyle Groth the founder and CEO of South Florida based Whiskers Laces.

"For us it's about that attention to detail, you can show that subtlety and you can express yourself through your shoes. Rather than your solid color dress shoe, you can show that little pop of color that isn't too in your face but it's enough to show that you actually paid attention," said Groth.

That's why Kyle created Whiskers, so when you lace up, you start your day off on the right foot.

 "Whiskers is a men's dress shoelace company, we offer many different patterns and colored dress shoelaces. Every pair comes wrapped around a wooden spool. They are a bit like socks, you put them in a drawer and are probably gonna lose one, so we wanted to provide that extra storage solution. So when you take your laces out you can re-wrap them and put them back in the drawer." said Groth.

And perhaps the most important part of a good shoelace, they are durable.

"All of our shoelaces are polyester-nylon weave and a metal aglet so that they are more durable and they won't fray on you." Said Groth.

So if your looking for a good Valentine's Day gift or if you're a guy just looking for something to get for yourself, head to for all of the details, and step up your shoelace game.

Inside South Florida

10:49 AM, Jul 26, 2019

Inside South Florida is an original, local lifestyle show focused on providing our audience with informative, useful and entertaining content. It features a variety of community organizations, businesses and happenings in South Florida. It is a marketing-friendly program dedicated to offering businesses the opportunity to showcase their company/products, reach potential customers and gain results.

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