Inside South Florida


Inside South Florida: Planning a Successful Promo Campaign

Posted at 11:39 AM, Feb 13, 2019
and last updated 2019-02-13 11:40:16-05

Coming up with a good promotional campaign plan is vital when it comes to launching a new business.

Scott Latimer and Chris Ferriter of Sobe Promos tell us the importance of promotional products when trying to spread awareness about a service or product.

"Promotional products in particular is a really effective way, to advertise. Everyone loves free stuff, if they like the product they can keep on using it, the more they use it the more they are going to be reminded of your brand, and ultimately its a good investment of your marketing dollars," said Latimer.

"The number one piece of advice we always give clients is to know your target audience, because you want to give them something they're going to reuse, not just something they're gonna get and throw away, and then you have spent all this money on a marketing piece that is getting zero impressions," added Ferriter.

Sobe Promos was started in 2011 by Spencer Kramer, joined by Scott and Chris. The three Cane alumni focus on customized promotional products that direct reflection of who companies are as a brand.

How do they work with clients?

"Step one is tell us when you need it, what your budget is, who your targeting, and what you are trying to get across with that product. Step two is we'll do the brainstorming, because we look at promotional products all day so we will do that for you. We'll put together some mock ups of 10-15 items that fit the criteria that you have given us. Step three would be we send you the mock up and the final estimate, and step four is the product being produced and sent to you within three to 10 days. Step five is you giving out the product and everyone loving it and it really becomes a great marketing plan for you," said Ferriter.

You're probably thinking that there are tons of marketing companies that do the same thing, so what makes them different?

"We have our own in-house graphic designer, so we don't just take your logo and stick it on something. We have the ability do something creative with it whenever you are launching a campaign. We also have the ability to source products directly overseas, which saves our customers a lot of money," said Latimer

"We also don't shy away from crazy turn around times. We printed 22,000 T-shirts in 8 hours for the Heat, and if we truly can't do it we'll let you know but we always try to say yes." said Ferriter.

Sobe Promos was recently recognized as the fastest growing promotional products company in the industry. Some of their biggest clients include the Miami Heat, Uber, Google and more.

"We do a lot of stuff for Red Bull, Carnival Cruise Lines, Veza Sur, the Miami Heat, and the University of Miami," said Ferriter.

To learn more about Sobe Promos, head to

Inside South Florida

10:49 AM, Jul 26, 2019

Inside South Florida is an original, local lifestyle show focused on providing our audience with informative, useful and entertaining content. It features a variety of community organizations, businesses and happenings in South Florida. It is a marketing-friendly program dedicated to offering businesses the opportunity to showcase their company/products, reach potential customers and gain results.

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