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How Tik Tok and American Express partnership is building small business

Posted at 3:52 PM, Nov 18, 2022
and last updated 2022-11-18 15:52:58-05

TikTok and American Express have partnered to create the “Shop Small Accelerator Program.” TikTok Creators and Small Business Owners, Cassie Sorensen & Ben Forred joined Inside South Florida to share the benefits of using TikTok for your business.

“Tik Tok is an amazing platform. Small business owners of all sizes are finding all new audiences by sharing their story through short form video,” says Sorensen. “If you share your story and mission, you're going to find all sorts of people connecting with you.”

Social media platforms can help small businesses engage and connect with their customers.

“We've been able to build a community around our business on TikTok” says Forred. “What happens on TikTok is your videos are pushed to people that tend to like that sort of stuff. You’re ushered into your niche, and you begin to have conversations directly with the people who are poised to purchase your products.”

For more information, visit TikTokShopSmall.com

This Inside South Florida segment is paid for by PREMIERETV.

Inside South Florida

10:49 AM, Jul 26, 2019

Inside South Florida is an original, local lifestyle show focused on providing our audience with informative, useful and entertaining content. It features a variety of community organizations, businesses and happenings in South Florida. It is a marketing-friendly program dedicated to offering businesses the opportunity to showcase their company/products, reach potential customers and gain results.

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