Inside South Florida


JOI is changing the game for plant-based meals

Posted at 11:22 AM, Apr 23, 2021
and last updated 2021-04-23 11:23:00-04

Founded in 2016, JOI, which stands for "Just one ingredient," is revolutionizing the plant-based food and beverage industry.

The shelf-stable plant-based concentrate can be used to make milk and a massive variety of other plant-based recipes.

"You keep it on your shelf, you make milk when you need to, but you can also make salad dressings, ice cream, pasta sauces, really the world is yours," says Hector Guiterrez, CEO of JOI.

The company prides itself on making a product that's good for you, and good for the environment. Every container can replace up to seven cartons of milk that would otherwise end up in a landfill.

"You're really saving, not only on your carbon footprint but the amount of waste you produce at home," he says.

JOI has a unique, creamy consistency that's often missing from plant-based and dairy-free diets. The neutral flavors allow you to add the concentrate to anything you'd like without an aftertaste.

You can find these products at, and enjoy an additional 20% off with the coupon code ISF20.

Inside South Florida

10:49 AM, Jul 26, 2019

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