Miami Beach is known for its scenic views, beautiful beaches, and beloved residents. The Miami Beach Visitor and Convention Authority have unveiled a new campaign for the city.
The “My Miami Beach, Your Escape” initiative features a selection of photos capturing the best of Miami Beach, and it’s all through the eyes of locals.
"When we started brainstorming about this campaign, it was around the new COVID-19 era. How do we capture the drive market? How do we create this aura around the city of Miami Beach. That maybe people haven't thought in a while," says Steve Adkins, Chair of the MBVCA.
Local photographers had the chance to capture the essence of the city in a way locals haven’t.
"You know we looked back over different eras. That Miami Beach is well known for and one of them was this 1950s 1960s, rat pack era. And giving the local photographers an opportunity to go out and find your favorite place and kind of use the tone and the elements that existed during that time frame. And recapture people's imagination of what it is to visit Miami Beach," states Adkins.
Photog Michael Del Riego, says the inspiration behind his image comes from his upbringing as a Hispanic living in Miami.
"When I go to Miami and take photos. I'm usually trying to be inspired by the people around me, the architecture, and all the history around me. I feel like everywhere you go in Miami Beach there's history and there's magic there. I try to capture
as much of that in my photography," says Del Riego
Like most locals, Del Riego believes that now more than ever, you can explore your backyard and rediscover what Miami beach has to offer.
"As a photographer, you really have to keep your eyes open and find the things that no one else sees. And going to Miami Beach as a photographer, you find all of these interesting small businesses that I really wouldn't have noticed without looking. So I think with the hard times we are living in, there's a silver lining in that maybe we should take a step back and look at what we have around us. And our immediate proximity and support people who are trying to make a living," states the local photographer.
If you want to know more about the campaign you can go here