Inside South Florida


The Messi Effect Takes South Florida by Storm

Posted at 12:05 PM, Jul 01, 2024

South Florida is in the midst of a soccer frenzy, thanks to the arrival of international soccer superstar Lionel Messi. The announcement of Messi joining the Miami soccer club has had an unprecedented impact on the sport and the city, igniting what many are calling "Messi Mania." Inside South Florida got an exclusive inside look at the highly anticipated Messi Experience in Miami. This immersive multimedia exhibition, celebrating the legendary career of Lionel Messi, has captivated South Florida with its state-of-the-art technology, engaging installations, and unique insights into the soccer superstar's life. The Messi Experience, housed in Coconut Grove, promises a magical journey for soccer fans and curious visitors alike.

Upon the news of his transfer, Messi's jerseys flew off the shelves, breaking records for the most jerseys sold in a single day by any athlete switching teams. For a few days, Inter Miami became the top-selling team across all sports on Fanatics, a feat unheard of for a Major League Soccer (MLS) team.

The Messi effect extended beyond merchandise sales. Inter Miami's social media following exploded, gaining tens of millions of followers almost overnight. This surge in popularity is a testament to Messi's global influence and the excitement his presence brings to the Miami soccer scene.

But what makes Lionel Messi so successful? The answer lies in the new "Messi Experience," a magical, immersive multimedia exhibition now open in Coconut Grove. Housed in a transformed hangar, this experience features nine thematic installations, state-of-the-art technology, 360-degree screens, 3D visuals, videos, and artificial intelligence. Together, these elements offer an unparalleled look into Messi's life and career, highlighting his journey to becoming one of soccer's greatest players.

Visitors can engage with digital and physical games designed to teach the tricks and skills that have made Messi a legend. They can explore Messi's childhood home and his first dirt pitch, travel to Barcelona, dive into the headlines, and even listen in on locker room conversations. Of course, no visit would be complete without a photo opportunity with a lifelike representation of Messi himself.

For those wanting to take a piece of the Messi magic home, the experience concludes with a gift shop offering a variety of souvenirs.

The Messi Experience is perfect for adults, kids, and soccer lovers of all ages. A full walkthrough of the exhibition takes about 75 minutes, promising an engaging and memorable experience. Who knows? It might even inspire the next soccer superstar.

To plan your visit and for more information, head to

Inside South Florida

10:49 AM, Jul 26, 2019

Inside South Florida is an original, local lifestyle show focused on providing our audience with informative, useful and entertaining content. It features a variety of community organizations, businesses and happenings in South Florida. It is a marketing-friendly program dedicated to offering businesses the opportunity to showcase their company/products, reach potential customers and gain results.

Grow Your Business With Us!
For Sponsor