Inside South Florida


Your next beer could be powered by the sun

Posted at 5:13 PM, Apr 20, 2021
and last updated 2021-04-20 17:13:24-04

Michelob Ultra has been changing the brewing industry by creating the first USDA certified organic lager, and now they're taking an extra step to harness solar power for the brewing process.

The Michelob Ultra Pure Gold will be brewed using 100% solar power. Ricardo Marques, VP of marketing at Michelob Ultra, says he believes this is something beer drinkers are asking for.

"More than ever people are looking for sustainable, organic products," he says. "That's exactly why we look at sustainability as a core part of everything we do, and that's also why we're committed for the long run."

With the solar power initiative, the company will be able to offset more then 2,500 tons of CO2 every year. Marques says the Anheuser-Busch company hopes to brew all their products from all their brands in a sustainable way by 2025.

"This is not a PR stunt, it's a long term commitment," he says.

The company has also teamed up with Latin music star Maluma to promote the commitment. The singer, who also shares a passion for nature and sustainability, has created an anthem for the beer using sounds of the sun.

Inside South Florida

10:49 AM, Jul 26, 2019

Inside South Florida is an original, local lifestyle show focused on providing our audience with informative, useful and entertaining content. It features a variety of community organizations, businesses and happenings in South Florida. It is a marketing-friendly program dedicated to offering businesses the opportunity to showcase their company/products, reach potential customers and gain results.

Grow Your Business With Us!
For Sponsor