In the past few weeks, The Greater Miami Convention & Visitors Bureau have a launched a variety of programs helping the hospitality industry in our city during the Coronavirus pandemic.
Even though Miami will reopen on May 18th, The GMCVB have initiated a campaign called Miami shines.
The campaign is a pre-recovery effort that centers around the city’s diverse population, places, and neighborhoods.
While hotels and restaurants in Miami aren’t expected to be open until June, The GMCVB wants South Floridians to get excited about vacationing in Miami again.
"No question we're going to be back, but remember of safer-at-home. Things, as we speak, are starting to open and so we're excited about something opening," said William D. Talbert III, President & CEO of the GMCVB.
Miami Shines has a strategy that focuses on locals first and then international visitors.
"We'll start with our community here, we have some of the top hotels in the world. So why not, just as we did after 9/11, vacation in your own backyard. And then we'll go into the region, Dade, Broward, and Palm Beach. Then we'll go to the state of Florida, for our customers to come here. And we see now the driving market will go all the way up to Atlanta. So, that's how we'll evolve tourism going forward. And all of our hotels will have strict standards of cleanliness of the various touch points. I think it's safe to say when this is launched, hotels, restaurants, and cruise lines will be the safest places in the world. They'll be that clean," said Talbert.
With being clean, Talbert also mentions that there will be stricter guidelines once businesses reopen in Miami which include the use of face masks and, of course, social distancing.
If you want to know more about Miami Shines and all the other programs the GMCVB is offering like virtual Miami and Miami eats, you can head on over to gmcvb.com