Inside South Florida welcomed back Wendi Bieber, founder of The PINK-O Charitable Foundation, to talk about how her once-a-year PINK-O de Mayo celebration has evolved into a year-round campaign for breast cancer awareness, education, and empowerment.
Wendi shared that younger women are facing more aggressive forms of breast cancer, often due to late detection. Her message: early knowledge saves lives. She encourages everyone — especially women under 40 — to learn their risk factors using the Tyrer-Cuzick model and to speak with their doctor or visit the UM Sylvester Cancer Center for a full risk evaluation.
Catch the full, inspiring conversation now. Follow the movement and learn more at @pinko_cf on Instagram.